Field overview
Understand the major branches of the domain and how different interests show up as careers.
Retail & Consumer
Retail & Consumer
Buying, merchandising, store operations, e-commerce, customer insight, and category growth.
What this domain covers
Role families, titles, tasks, and skills in one exploration view.
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Role depth
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Pathway clarity
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Skill signals
Common signals across this domain.
Active ListeningSpeakingCritical ThinkingReading ComprehensionWritingMonitoringActive LearningMathematics
Career clusters
Explore the main branches.
Buying & Merchandising24 roles
13-1022.00Wholesale and Retail Buyers, Except Farm ProductsBuy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondura…
Active Listening · Speaking · Critical Thinking41-2022.00Parts SalespersonsSell spare and replacement parts and equipment in repair shop or parts store.
Active Listening · Speaking · Reading Comprehension27-1026.00Merchandise Displayers and Window TrimmersPlan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Active Listening · Speaking · Critical ThinkingStore Operations48 roles
41-2031.00Retail SalespersonsSell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Active Listening · Speaking · Critical Thinking41-4011.00Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsSell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and …
Speaking · Active Listening · Reading Comprehension41-1011.00First-Line Supervisors of Retail Sales WorkersDirectly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such …
Active Listening · Speaking · Critical ThinkingE-commerce & Growth6 roles
41-3011.00Advertising Sales AgentsSell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Speaking · Active Listening · Reading Comprehension13-1199.06Online MerchantsConduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, ma…
Reading Comprehension · Active Listening · Speaking13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. E…
Reading Comprehension · Active Listening · Critical ThinkingCustomer & Consumer Insight12 roles
41-4012.00Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsSell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Active Listening · Speaking · Critical Thinking41-3021.00Insurance Sales AgentsSell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broke…
Reading Comprehension · Active Listening · Speaking41-9041.00TelemarketersSolicit donations or orders for goods or services over the telephone.
Speaking · Active Listening · Reading ComprehensionFeatured role profiles
Open detailed occupation pages.
41-4012.00Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Active Listening · Speaking · Critical Thinking13-1022.00Wholesale and Retail Buyers, Except Farm ProductsBuy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondura…
Active Listening · Speaking · Critical Thinking41-2031.00Retail SalespersonsSell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.
Active Listening · Speaking · Critical Thinking41-4011.00Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsSell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and …
Speaking · Active Listening · Reading Comprehension41-1011.00First-Line Supervisors of Retail Sales WorkersDirectly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such …
Active Listening · Speaking · Critical Thinking41-3091.00Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSell services to individuals or businesses. May describe options or resolve client problems.
Role profile41-4011.07Solar Sales Representatives and AssessorsContact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.
Speaking · Reading Comprehension · Active Listening41-1012.00First-Line Supervisors of Non-Retail Sales WorkersDirectly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and p…
Active Listening · Speaking · Monitoring41-2011.00CashiersReceive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May…
Active Listening · Speaking · Reading ComprehensionInteractive map
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