Field overview
Understand the major branches of the domain and how different interests show up as careers.
Marketing, Sales & Growth
Marketing, Sales & Growth
Brand, market research, sales, communication, and growth roles.
What this domain covers
Role families, titles, tasks, and skills in one exploration view.
Use this page for orientation. Open the map when you want to see how clusters, occupation profiles, titles, and related careers connect.
Role depth
Inspect official occupation profiles, tasks, titles, job zones, and related roles.
Pathway clarity
Translate broad curiosity into clusters, role comparisons, and practical next-step conversations.
Skill signals
Common signals across this domain.
Reading ComprehensionActive ListeningCritical ThinkingSpeakingWritingActive LearningMonitoringMathematics
Career clusters
Explore the main branches.
Brand & Demand18 roles
11-2021.00Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its compet…
Reading Comprehension · Active Listening · Speaking41-3011.00Advertising Sales AgentsSell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Speaking · Active Listening · Reading Comprehension13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. E…
Reading Comprehension · Active Listening · Critical ThinkingSales & Revenue60 roles
41-4012.00Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsSell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Active Listening · Speaking · Critical Thinking41-3091.00Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSell services to individuals or businesses. May describe options or resolve client problems.
Role profile41-1012.00First-Line Supervisors of Non-Retail Sales WorkersDirectly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and p…
Active Listening · Speaking · MonitoringResearch & Insight2 roles
13-1161.00Market Research Analysts and Marketing SpecialistsResearch conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan …
Reading Comprehension · Writing · Critical Thinking43-4111.00Interviewers, Except Eligibility and LoanInterview persons by telephone, mail, in person, or by other means for the purpose of completing forms, applications, or questionnaires. Ask specific …
Active Listening · Speaking · Reading ComprehensionCommunications & PR10 roles
27-3031.00Public Relations SpecialistsPromote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communicatio…
Active Listening · Speaking · Reading Comprehension11-2032.00Public Relations ManagersPlan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or clie…
Role profile25-1122.00Communications Teachers, PostsecondaryTeach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both…
Reading Comprehension · Active Listening · SpeakingFeatured role profiles
Open detailed occupation pages.
13-1161.00Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan …
Reading Comprehension · Writing · Critical Thinking11-2021.00Marketing ManagersPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its compet…
Reading Comprehension · Active Listening · Speaking41-4012.00Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsSell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
Active Listening · Speaking · Critical Thinking27-3031.00Public Relations SpecialistsPromote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communicatio…
Active Listening · Speaking · Reading Comprehension41-3011.00Advertising Sales AgentsSell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Speaking · Active Listening · Reading Comprehension41-3091.00Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSell services to individuals or businesses. May describe options or resolve client problems.
Role profile11-2032.00Public Relations ManagersPlan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or clie…
Role profile13-1161.01Search Marketing StrategistsEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. E…
Reading Comprehension · Active Listening · Critical Thinking11-2011.00Advertising and Promotions ManagersPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to cr…
Active Listening · Speaking · Critical ThinkingInteractive map
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